Coors Beer

The old memory is fading fast, but remember living in Austin in the mid 70's and having to drive to this little C-store (I believe somewhere out by Lake Travis) to purchase what was then a new, must have, beer - Coors. Remember pulling up the Store and there were car loads on folks walking out with cases of the stuff. Not sure why or how the situation - but that one little store had the market for a short period.